The founders of Tretia Desarrollos belong to the third generation of a Slovenian family that form a new business unit based on the trajectory of the group.
That is why the project began with a strong analysis of positioning and definition of values. Starting from this process, the objectives to be communicated in the new designs were determined, where the concepts of trend and vanguard should be reflected in a framework of solidity and trajectory.
We worked with an icon that refers to number three and which in turn connotes the construction of a dynamic structure. The word Treta was worked with a typography of simple and current strokes so that its icon unfold its movement and depth in a context of dark tones where its green accent takes force and presence.
Identity marks a trend for its projects in development, such as the realization of the new Logistical Center in West Access, for which the entire identity system was defined, where concepts for ppt presentations, brochures, technical files, site Web and billboard, among the different media of communication.