The agency ZONA IV was convened to define the positioning, to build the visual identity and the retail development of the local Natural Stores, which aims to position itself "as a classic, a place where you can not stop going and try."
The idea from the beginning was to work with the aim of owning a category that has not been explored so far: A comfortable place where you can access a wide target: Families, couples, friends, where everyone will find a proposal according At your age.
A space where your environment was conceived and designed to live a pleasant and pleasant moment, consuming a gourmet of high quality and design at the same time.
After an exhaustive analysis, the identity was conformed within the vintage / updated codes, creating in this way a differential image to what exists in the market. Taking into account that affective capital arises when the brand becomes "interpreter" (Wilensky) of strong traditional values, we worked on the details in detail, a certain load of traditions and history, that can be discovered in every corner of Natural Stores .
How was the agency's understanding of the problem and the objectives of the project? Strong>
"In the agency we were surprised that they understood the project so clearly.With my partner we left the first meeting convinced that we had arrived at the place indicated"
How was the agency's analysis of the project presented to the market? Strong>
"They worked with plates of trend that allowed us to interpret the ideas they had to achieve a different business, and we succeeded ..."
How was the analysis of the project presented to the market by the agency? Strong>
"They worked with trend plates that allowed us to interpret the ideas they had to achieve a different business, and we succeeded ..."
How was ZONA IV's value-added contribution to the business in its creative aspect? Strong>
"The creativity of the agency made a difference. Without this work we would have been one more business of the bunch. All the aesthetics, the combination of colors and above all the positioning that they have marked have interested people since the day we opened, and Something that still continues to draw attention is that foreigners are extremely attracted, if they pass through the door enter ... "
And how does ZONA IV work in the business strategy of the business? Strong>
"Although they do not intervene in the definition of the business, all the meetings we have had have helped us rethink some points of the business that maybe were not entirely clear, it's a team effort."
How were the work done? Strong>
"Fast, two months of work."
How was the relationship established with the agency's work team? Strong>
"Excellent. The people at the agency worked side by side with us on everything and this gave us the support we needed to be new to this."
And how was the monitoring carried out by the agency? Strong>
"We always talk about how it works in the business, and we would like to call them more often to ask for advice, but we have to become independent ... jaja"