tea connection

The Zone IV agency was in charge of building the identity of Tea Connection and developing all the retail of the brand, which aimed to become a reference of the gastronomy associated with tea, and different varieties of threads.
The agency focused on designing and highlighting the differential business concept. To do this, he built the brand based on versatility, since it was essential to communicate a flexible image identity, finding a concept and style of its own. The colors brown and apple green were chosen to symbolize the union of the elements earth and modernity.