The company Café Martínez called the agency Zone IV for the evolution of a great brand.
This challenge consisted in redesigning its identity and all its architecture.
After analyzing the context, the brand diagnosis, and including its DNA, we redefined its new positioning to mark trends in the local market and in the world.

  • Café Martinez
  • Café Martinez
  • Café Martinez
  • Café Martinez
  • Café Martinez
  • Café Martinez
  • Café Martinez
Café Martinez

How is the new brand Café Martínez?
It is a brand that recovers and preserves its tradition, its history and its expertise in coffee, through vintage codes, which are the heart of its architecture and which in turn is contrasted with modern lines of new trends in its icon, achieving a Fresh and attractive young identity, where part of its history that advances and is projected towards the future. It is an identity with a brand new territory that seduces traps, and invites a wider audience, to live a Martinez experience.

Café Martinez
Café Martinez

The design of the architecture took as premise to emphasize to the ¨expertise of coffee¨. For this is created a furniture specially designed where the hoppers are located and the coffee machine is approaching this sector to give it its leading role.
This vintage heart is enhanced by contrasting it with well-known elements of the new brand, such as color and diagonal lines that remind us of the identity icon.

Café Martinez
  • Café Martinez
  • Café Martinez
  • Café Martinez
  • Café Martinez
  • Café Martinez
  • Café Martinez
  • Café Martinez
  • Café Martinez
  • Café Martinez
  • Café Martinez
  • Café Martinez
  • Café Martinez
  • Café Martinez
  • Café Martinez
  • Café Martinez
  • Café Martinez
  • Café Martinez

The first stage was defined together with the Iluminame agency team under Irina Surif, and the architectural design was carried out by architects Leticia Perin and Paola Asato, from the Department of Architecture of Zone IV.

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