The company Café Martínez convoked the agency Zone IV to design the new product of the firm, a model LOW COST "A LA BARRA" in the restored STATION CONSTITUTION.

It maintains a complete proposal of gourmet cafeteria with the same quality of products that characterizes Café Martínez but with attractive menu offers in special combos to consume at the bar or to take away, which adds to the classic proposal of always.

Café Martinez A la Barra
  • Café Martinez A la Barra
  • Café Martinez A la Barra
  • Café Martinez A la Barra
  • Café Martinez A la Barra
  • Café Martinez A la Barra
  • Café Martinez A la Barra
  • Café Martinez A la Barra
  • Café Martinez A la Barra
  • Café Martinez A la Barra

A table was designed that continues from the operative bar so that the consumer can experience the traditional spirit of the classic cafeterias in contact with the barista and the preparation of his coffee.

For this format we thought of simple and close materials that transmit us a space where the identity "A la Barra" is transmitted with the strokes that refer to the proposal. The rest of the identity is accompanied in a very current way with a clear and informal decoding.

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