Florencia IceCream Bahrain

BRAND

IDENTITY SYSTEM
BRAND TERRITORY

The Zona IV agency was called again to design a gastronomic proposal in the Middle East, in the kingdom of Bahrain.
Florencia Ice cream is a new brand of artisan ice cream aimed at a premium public with a high purchasing power.
This proposal is characterized by its different formats in points of sale, from small motorcycles, bicycles with refrigerators, shopping gondola and commercial stores. Its products are presented in artisan ice cream, in pots and on popsicles, completing a wide, rich and colorful variety.

ARCHITECTURE

ENVIROMENT DESIGN
AND RETAIL

It is a brand that transmits tradition to us from its identity combined with a fresh and modern color palette. Its gestural and close typography speaks of a sensitive and homemade brand.

For the architecture, it was chosen to combine few elements with contrasting colors and textures, defining the hatched white bar, iron window frames
and a copper structure that defines the composition.
Following the identity color palette, a fresh 360º design was put together, with accents of intense colors that give character to the overall proposal. The composition of the set maintains the rounded shapes present in the brand, thus the corners of bars and structures are rounded, generating their own identity. In the commercial store, natural wood and tapestry are incorporated to generate a warm and close atmosphere.

In this way, a very modern, fresh proposal was achieved with a very handmade and homemade product that responds to this particular environment due to its high temperatures and demands of its high standard of living.

ARCHITECTURE

(local LOCATED dilmunia, bahrein)

Continuing with the retail designs for Florencia ice cream, in this case its first store in Bahrain, a store that has a ground floor for customer service and a mezzanine for the production of artisanal ice cream.

The design focused on highlighting three important points for this new format: the display and service counter, the preparation of artisanal ice cream and the space offered to the public within the premises. Being a venue of limited dimensions, these three points were combined in a simple way, using different planes to highlight them.

ARCHITECTURE

(local located IN DILMUNI, KINGDOM OF BAHRAIN)

On the one hand, the service counter took up the brand’s minimalist pattern of white diamonds with turquoise accents, contrasting with the vintage tiled bar back. In front of the bar, with the warmth of wood, an armchair was designed with small built-in tables and copper lamps, which together offer the customer a small space to enjoy the products.

As for the production sector, although it is organized on the upper floor, a final processing sector was set up on the ground floor, where the brand’s branding is applied through full glass that relaxes the design proposal in general, and to top off the premises a distributed glass structure that suggests the staircase that takes us to the upper floor.

In this way, Zona IV achieves a 360° design with multiple applications, to achieve a solid and coherent identity in the premium category in this highly competitive market.

ARCHITECTURE

(local LOCATED IN zallaq springs,
KINGDOM OF BAHRAIN)

The new store, located in the brand new Zallaq Springs complex in the Kingdom of Bahrain, is developed in double height, where each element stands out for its design, with the premium product as the protagonist.

We projected a layout with the free-standing display refrigerators in the center of the premises. For this, a very ethereal Italian model was chosen that separates them from a floor that gives them a frame like a carpet.