The Agency Zone IV was convened by La Espumería for the design of a new concept of mattresses of last generation.

Through different work tools, the spirit of the new brand was defined, to then design its territory of Identity, Packaging and Local Architecture.

These new mattresses manufactured in 3 to 5 different layers of foam are positioned in the market as products of design and technology with the differential of being contained in compact boxes easy to transport to address a young audience.

La Espumeria
  • La Espumeria
  • La Espumeria
  • La Espumeria
  • La Espumeria
  • La Espumeria
  • La Espumeria
  • La Espumeria

For the design we worked with modern codes, simple and minimalist, without losing closeness with the public, where the technology of the layers was represented with facetted glasses and curved forms that envelop the product in exhibition and at the same time, the friendly side of the mark is transmitted with the different materials that go from the clear woods, lamps that go down on the products and a palette of fresh and colorful colors.

The mattress boxes take centre stage in a very ethereal way through luminous prisms that invade the double height above the access, generating a disruptive climate anticipating the experience of the premises.

>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>