arcor institucional
arcor institucional

The Zone IV agency was chosen by Arcor to standardize its visual identity system and develop the creativity of different media and institutional communication pieces.
The proposal focused on a friendly, fun and affectionate image of the brand, to establish an emotional bond with the public. Communicating in each of the pieces developed a more attractive and modern image clearly reflecting the brand's promise: "magical moments".
Zone IV developed the new manual of visual identity of the brand, some pieces of the internal campaign to launch the new corporate image among other institutional elements such as graphic pieces for the internal magazine, teaser and unveiling posters, stationery, boxes, folders , Personal cards, etc.