The ZONA IV agency developed its own architecture department by the architects Leticia Perin and Paola Asato,
to consolidate the conceptual drawdowns of identity designs, commercial and corporate space architecture projects.
AGENCY EURO RSCG design. (Creative), FERNANDEZ / RAGGIO DESIGN (Creative), AGENCIA LONSDALE Design. France (Creative), AGENCY YELLOW M Ltd. England (Creative).
LAND ROVER, ARRAN AROMATICS Ltd, HS INTERIORS, NESTLE, FRANCE BOISSONS, HEINEKEN, SFR, PERRIER, YOYO (PRAGUE), ARCOR, EASY HC, MOTOROLA, TELEPHONE 2, MALL PLAZA (CHILE), WS4.
WORK AS A MÁNAGER PROJECT FOR RETAIL COMPANIES LIKE MC DONALDS, DISCO AND JUMBO.
SPECIALIZED IN DESIGNING THE ARCHITECTURAL SPACE SINCE THE CREATION AND POSITIONING OF AN IDENTITY.
ASSUMING IN THIS WAY THE GREAT CHALLENGE OF EXPRESSING THE ESSENCE OF THE BRAND THROUGH THE ARCHITECTURE THROUGHOUT THEIR ENVIRONMENT, TO DEFINE THE BRANDING TERRITORY.
PUBLICATIONS IN EDITIONS OF FADU, 100X 100 HABITAR. THEORY ON THE ORIGAMI TECHNIQUE FOR THE GRIMBERG CHAT IN FADU.
WORKED IN SEVERAL STUDIES OF INTEGRAL ARCHITECTURE, AS BUSNELLI ARCHITECTURE AND NATION BS AS. AMONG OTHERS.
INDEPENDENTLY CARRIED OUT INTERIOR DESIGN PROJECTS IN HOUSING AND COMMERCIAL PREMISES WITH THE COMPLEMENT OF THE DESIGN OF WINDOWS FOR SHOPS OF FURNITURE AND FURNITURE.
MARKETING & BUSINESS DEVELOPMENT - SOFRECOM ARGENTINA SA, GRUPO FRANCE TELECOM. ORGANIZATION OF EVENTS - CIENA ARGENTINA, AMERICAN LEADER IN OPTICAL FIBER. RESPONSIBLE COMMERCIAL, IN CHARGE OF MARKET RESEARCH AND COMMERCIAL MISSIONS - FRANCO ARGENTINA CHAMBER OF COMMERCE AND INDUSTRY. RESPONSIBLE FOR IMPORT EXPORT - SMOBY ARGENTINA SA, EUROPEAN LEADER OF TOY.
• MASTER IN STRATEGIC MARKETING - UCES Buenos Aires - Argentine.
• LICENCIATURE IN INTERNATIONAL TRADE - ICI Business School Negotiates Paris - France.
• LICENSEE IN SPECIALIZED MODERN LETTERS, COMMUNICATION AND AUDIOVISUAL STUDY - University of the Sorbonne, Paris - France.
ESTUDIO DE COMUNICACIÓN - DIRECTOR FOR ARGENTINA. DESIGN OF INTEGRAL COMMUNICATION STRATEGIES, DEFINITION OF MESSAGES, COORDINATION, IMPLEMENTATION AND EXECUTION OF INTERNAL, EXTERNAL, SOCIAL RESPONSIBILITY, PUBLIC AFFAIRS AND SOCIAL NETWORKS FOR PROSEGUR, BBVA FRANCES, GALENO ART, EMBRATUR, ALCATEL, GRUPO SAN CRISTOBAL, DIAGEO (GANCIA, TERMA, EL NOBLE, GIACOMO, CINZANO, PRONTO), and in the following year, the following year, , COTY, CALSA, BETWEEN OTHER COMPANIES.GANCIA, TERMA, EL NOBLE, GIACOMO, CINZANO, PRONTO), COTY, CALSA, ENTRE OTRAS EMPRESAS.
SHE PERFORMED IN BLACK AND GOLD AS A DIRECTOR IN STRATEGIC PLANNING AND NEW BUSINESS SINCE 2005. I GOT A MASTER IN HUMAN STUDIES, MARKETING AND BRAND STRATEGY IN CELSA PARÍS-SORBONNE. INITIATED HER CAREER AS A MARKET CONSULTANT IN THE AGENCY PUBLICIS PARIS (RENAULT, LANCOME, AUCHAN) TO AFTER PERFORMING AS DIRECTOR OF ACCOUNTS IN THE DESIGN AGENCY LONSDALE IN PARIS (NESTLÉ, LINDT, LACTALIS).
IT CONTRIBUTES TO A HOLISTIC, SOLID AND CUSTOMER-CENTERED VISION FOR THE DESIGN OF COMMUNICATION SOLUTIONS. HAS IMPLEMENTED THIS APPROACH WITH SUCCESS IN BRANDS OF THE COCA-COLA COMPANY, MAXXIUM SPAIN, GESTAMP, AMONG OTHERS.
SE DESEMPEÑÓ COMO STRATEGIC PLANNER EN INNOCEAN WORLDWIDE SPAIN Y EJERCIÓ DIVERSAS FUNCIONES DE DIRECCIÓN EN LA AGENCIA DE INVESTIGACIÓN INNER STRATEGIC RESEARCH, LUEGO INTEGRADA EN SYNOVATE. ACTUALMENTE TAMBIÉN ES PROFESOR DE HUMAN CENTRIC BRAND MANAGEMENT EN EL INSTITUTO EUROPEO DI DESIGN.
Having the possibility to work abroad is always a very enriching experience in several aspects. And punctually what interests us in this case, is the learning of new ways to approach a project of creative and strategic design. After sharing a period with the creative teams of great agencies of England, France and Argentina, was acquired the "Know How" of new forms of work and tools such as, among others, the "Concept Board".
It is from here that the agency ZONA IV was founded in 2002 by Christian Tomás, Nicolas Dubini, Gonzalo Carbonell and Federico Peraud, with the firm intention of implementing these new mechanics of analysis and development of strategic design. After an intense work between the agency and the client a brief is defined or different brief alternatives are elaborated that will determine all the concepts, positions and strategies of the designs to be elaborated to initiate, at a later stage, the creative process. This is the crucial point in which the consultant ZONA IV puts into play all its expertise in order to get to determine what the client needs as a creative process. For this the "Planchas de Tendencia" will be built which will become the backbone of all communication and will govern the construction of the new identity.
By means of conceptual images are made the trend plates, where they should reflect all the most important objectives to communicate, color palettes, typographies and other aspects that will define the spirit of the new identity. All these concepts are analyzed and are taking shape through different interviews, where client and agency are unifying criteria and objectives. Working on different projects we have experienced the great success of this methodology of work. Some examples: Tea Connection, Café La Esmeralda, Bagley Tentasiones cookies, Natural Shops, among others. It is in this way that you can analyze the issues raised by the client, work their doubts and arrive at a custom project, where everything is stipulated to begin the construction of a successful brand that will last in time. This process covers everything from the design of a brand, packaging, everything related to its communication; To the graphic, and to the retail.
We can say that through this vision of work we managed to transform creativity and design into investments, which will become, over time, real assets for companies and their brands. Result: a successful brand in all its aspects.